Pure Organic Food and Juice Bar Case Solution & Answer

Pure Organic Food and Juice Bar (Pure) is a restaurant located in Collingwood, Ontario, specializing in organic raw and vegan foods. The company strategy is to take advantage of the growing demand for food that is associated with a healthy and sustainable life. However, the difficulty of attracting customers in a small town to seasonal fluctuations in the number of residents / visitors, along with competition from “green” products provided by competitors restaurants and grocery stores and the lack of a strategy focus resulted in low levels of profit. The co-founders are wondering what to change to get the lucrative consumer market. Students are encouraged to consider the pure form should change your strategy, what types of marketing approaches must be used and, more importantly, how the co-founders can leverage the consumer market without compromising their original values.
by
Michael Valente,
Alex Graham
Source: Ivey Publishing
14 pages.
Date Posted: November 29, 2012. Prod #: W12352-PDF-ENG
Pure Organic Food and Juice Bar Box Solution

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