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ProShares: The Alternative ETF Company Case Solution & Answer

This Case is about Finance

Publication Date: 11/24/2015

Steve Cohen who is the managing director and head of the ProShares Strategy Group, met with Michael Sapir, CEO of the ProShares company. Steve’s program centered on the improvement the business was making in moving from its center offering of geared ETFs into creating itself as the top alternate ETF business. Since 2009, the company had found a collection of ETFs and Sapir and Cohen were reviewing the present line, the assets under management (AUM), and net streams across ProShares’ distinct ETF groups. Can ProShares acquire addiont $25 billion in form AUM from the tactical substitute ETFs?

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