This paper addresses the technical and management cost of a product line aspects. The product lines are many variants of essentially the same product, where different products in the range can vary in quantity (size) or quality. The discussion takes the point of view of the manufacturer of the product rather than the retailer, but the consequences of the sale are also analyzed through a canal. The rating is based on the disciplines of economics and psychology to inform good practice in marketing.
by
Ronald T Wilcox
10 pages.
Publication Date: August 2, 2011. Prod #: UV5777-PDF-ENG
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