Product Line Pricing Case Solution & Answer

This Case is about MARKETING

PUBLICATION DATE: August 02, 2011 PRODUCT #: UV5777-HCB-ENG

This note converses the managerial and technical facets of pricing a product line. Product lines are multiple versions of basically the same merchandise, where individual goods in the line may change by amount (size) or quality. The discussion takes the perspective of the producer of the products rather than the retailer, but of selling by means of a channel, the consequences are discussed. The note draws on the areas of psychology and economics to tell great advertising practice.

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