This Case is about SOCIAL RESPONSIBILITY

PUBLICATION DATE: October 01, 2006 PRODUCT #: INS489-HCB-ENG

P&G’s PuR: The merchandise was a technological and public health achievement, but a commercial market failure (Case A). Inner stakeholders, nevertheless, believed in the effort.

They have positioned the initiative as a corporate social responsibility (CSR) venture, and got support within P&G’s corporate organization, where it ultimately became a centerpiece of P&G’s international CSR portfolio (Case B). A related case is available, which investigates P&G’s social marketing venture with the global NGO, Population Services International (PSI): ‘Procter & Gamble and Population Services International (PSI): Societal Marketing for Safe Water’.

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