Procter & Gamble: Marketing Capabilities, Spanish Version Case Solution & Answer

This Case is about COMPETITIVE STRATEGY, INNOVATION, INTERNATIONAL BUSINESS, MARKET RESEARCH

PUBLICATION DATE: June 10, 2011 PRODUCT #: 314S04-PDF-SPA

P&G had turned into an understood marketing machine. It was the biggest advertiser on the planet, with 2010 spending of $8.68 billion. From the organization’s early exploitation of broadcast media (radio and television) for its soap products to more recent experiments in digital media for its men’s hygiene brand Old Spice, P&G was a veteran marketer with strong consumer research, a powerful initiation network, and the world’s biggest financial obligation to marketing.

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