This Case is about COMPETITIVE STRATEGY, INNOVATION, INTERNATIONAL BUSINESS, MARKET RESEARCH
PUBLICATION DATE: June 10, 2011 PRODUCT #: 314S04-PDF-SPAProcter & Gamble Marketing Capabilities, Spanish Version Case Solution
P&G had turned into an understood marketing machine. It was the biggest advertiser on the planet, with 2010 spending of $8.68 billion. From the organization’s early exploitation of broadcast media (radio and television) for its soap products to more recent experiments in digital media for its men’s hygiene brand Old Spice, P&G was a veteran marketer with strong consumer research, a powerful initiation network, and the world’s biggest financial obligation to marketing.