Procter & Gamble in the 21st Century (A): Becoming Truly Global Case Solution

Since the 1980s, Procter & Gamble had mobilized its purposes, values ​​and principles (PVP) to create a global company. When P & G faced difficult times in 2000, the new CEO, AG Lafley, benefited from PVP to boost recovery of P & G, integrate global operations and guide decision-making in all facets of the business. But Gillette acquisition posed a new challenge.
by
Rosabeth Moss Kanter,
Matthew Bird
Source: Harvard Business School
22 pages.
Publication Date: October 1, 2008. Prod #: 309030-PDF-ENG
Procter & Gamble in the 21st Century (A): Solution Becoming truly global event

Procter & Gamble in the 21st Century (A): Becoming Truly Global Case Solution
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