Procter & Gamble: Improving Consumer Value Through Process Redesign Case Solution

The evolution of Procter & Gamble developing effective consumer reaction (ECA) includes a series of tests, a desire to distribute based on the movement of goods layers, a conscious effort to switch to a new mode distribution in all sectors, a first cut at a new system, and finally, the development of the current composition of integrated computer systems that link the value chain from factory to shelf.
by
James L. McKenney,
Theodore H. Clark
Source: HBS Premier Case Collection
20 pages.
Date Posted: March 31, 1995. Prod #: 195126-PDF-ENG
Procter & Gamble: Improving Performance consumers process redesign Case Solution

Procter & Gamble: Improving Consumer Value Through Process Redesign Case Solution
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