Procter & Gamble: Childrens Safe Drinking Water (B) Case Solution

In 1999, P & G acquired through the acquisition of the recovery in the engineering system agreement PUR water filter $ 265 million, a system of water filtration at the point of use. System PUR water filtration uses a combination of flocculant iron sulfate, an agent for the particles in the water to form and join sediments and calcium hypochlorite (chlorine), a disinfectant. After purchasing the product, P & G began to develop and expand. With the success of the water filtration system PUR Procter & Gamble Institute of Health Sciences (PGHSI) and its partners have established drinking water to children (CSDW) campaign, which targeted developing countries in 2003. PUR distributed, often without charge, in poor countries, where it was not safe for drinking water, and elsewhere in an emergency: the Asian tsunami, floods in Haiti, and cholera epidemics in Africa between other. With CSDW 2003-2007 program, P & G has provided free bags, made no profit on the sale of PUR, and provided funding for some projects CSDW programs. Between 2003 and 2007, 85 million packets of PUR, treating 850 million liters of water were distributed worldwide in emergency interventions or sold through social marketing projects. With the help of its partners, PGHSI had made the product available in 23 countries. Procter & Gamble had finally entered the water purification business, but had decided to increase its commercial and retail sales to help bring clean water in developing countries.
Pat Werhane,
Jenny Mead,
Laura Pincus Hartman,
Justin Sheehan
Source: Darden School of Business
8 pages.
Date Posted: March 24, 2008. Prod #: UV1161-PDF-ENG
Procter & Gamble: drinking water for children (B) Case Solution

Procter & Gamble: Childrens Safe Drinking Water (B) Case Solution
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