This Case is about BUSINESS LAW, CRISIS MANAGEMENT, EMERGING MARKETS, ETHICS, FINANCIAL MANAGEMENT, GLOBALIZATION, INNOVATION, INTERNET, LEADERSHIP, MERGERS & ACQUISITIONS
PUBLICATION DATE: March 24, 2008 PRODUCT #: UV1161-PDF-ENG
This is a Darden case study. P&G started to develop and enlarge it after obtaining the merchandise PUR was dispersed, frequently at no price, to poor states where the drinking water was dangerous, and elsewhere during crises: the Asian tsunami, floods in Haiti, or cholera outbreaks in Africa, among others. Cost, made, P&G had supplied the sachets at no through the CSDW plan from 2003 to 2007 no gain on PUR sales, and given programmatic funds to some of the CSDW jobs. Between 2003 and 2007, 85 million sachets sold through social marketing jobs or of PUR had been spread worldwide in emergency response. With assistance from its various partners, PGHSI had made the merchandise obtainable in 23 states. Procter & Gamble had eventually entered the water purification company but had selected to augment its commercial and retail sales by helping bring clean drinking water to developing countries.