Procter & Gamble: Childrens Safe Drinking Water (A) Case Solution

In 1995, Procter & Gamble (P & G), scientists began to investigate methods of water treatment for use in areas with acute water communities. P & G, one of the largest companies in consumer products in the world, was interested in introducing remote areas of industrial grade water treatment in the world, due to the lack of potable water mainly in developing countries, was alarming. In the second half of 1990, approximately $ 1.1 million (in a world population of about 5.6 billion people lacked access) to clean potable water or sanitation. Children estimated 6,000,000 people die each year from diseases, including diarrhea, hookworm and trachoma, caused by contaminated water. Many of these deaths could have been avoided if a water purification product is combined with education and effective distribution. With a long history of scientific research and innovation in health, hygiene and nutrition, P & G discuss how you could resolve the rapprochement crisis of drinking water in the new millennium. Although the company had a wide range of successful products, P & G does not offer anything involving water purification, either at home or in developing countries where poverty, lack of infrastructure and lack of access to communities have the possibility of remote clean water more difficult.
by
Jenny Mead,
Laura Pincus Hartman,
Justin Sheehan
Source: Darden School of Business
5 pages.
Date Posted: March 24, 2008. Prod #: UV1160-PDF-ENG
Procter & Gamble: drinking water for children (A) Case Solution

Procter & Gamble: Childrens Safe Drinking Water (A) Case Solution
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