This Case is about CRISIS MANAGEMENT, EMERGING MARKETS, ETHICS, LEADERSHIP, SOCIAL RESPONSIBILITY, SUSTAINABILITY
PUBLICATION DATE: March 24, 2008 PRODUCT #: UV1160-HCB-ENG
This is a Darden case study. In 1995, Procter & Gamble (P&G) scientists started studying processes of water treatment for use in communities facing water disasters. The world’s biggest consumer products companies, was of p&G, one interested in bringing industrial-quality water treatment to distant regions world-wide, because the lack of clean water, mostly countries, was alarming. An estimated 6 million children died annually from diseases, including trachoma, and diarrhea, hookworm, brought about by water that was dirty. A number of these deaths were preventable if a water sterilization merchandise was paired with supply and successful instruction. With an extended history of innovation and scientific research in nutrition, hygiene, and health, means contemplated P&G it could address the safe drinking water disaster as the new millennium approached.