Procter & Gamble Brazil (A): 2 12 Turnarounds Case Solution

Juliana Azevedo Schahin a local marketing manager for Procter & Gamble, in Sao Paulo, worked closely with regional headquarters located Tarek Fahahat Caracas, to solve the problems of growth in Brazil P & G and profitability. They did it by creating less expensive versions of two top quality products you have come to the balance of payments (BoP) consumers – an approach that not then regarded as a business strategy. Subject Azevedo and Farahat through their paces to help change the design, sell to senior management and the? Employee. The real test comes when the subsidiary wants to extend the model to its third and largest category, clothing care, who had also fought. But Azevedo did not supervise the company in Brazil, and Farahat worked otherwise Caracas. Colleagues will your country for more information about the success of the first two products. Now the question is whether this is a unique wonder or an innovation to be disseminated to other products and geographies.
by
Rosabeth Moss Kanter,
Matthew Bird
Source: Harvard Business School
24 pages.
Date Posted: January 17, 2008. Prod #: 308081-PDF-ENG
Procter & Gamble Brazil (A): 2 1/2 Turnarounds Case Solution

Procter & Gamble Brazil (A): 2 12 Turnarounds Case Solution
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