Princessa Beauty Products Case Solution

Canada is increasingly multiethnic and many members of these groups start small retail businesses. This case is an example of such a situation. Princessa sells beauty of black anglophone community in Montreal. In 2005 and 2006, sales were stable and in 2007, sales fell 16 percent. The owner was concerned and asked what measures, if any, should be taken. Although the questions were clearly resorted to marketing, and recommendations? PART application were limited by the limited human and financial resources. Maps and demographic information is provided Montreal. The box is designed to familiarize students with problems related to marketing to ethnic groups, secondary data, the definition of a retail market and develop a strategic plan for a small company operating in severe resource constraints.
by
Christopher A. Ross
Source: Ivey Publishing
14 pages.
Release Date: October 19, 2010. Prod #: 910A18-PDF-ENG
Princessa cosmetics case of a solution

Princessa Beauty Products Case Solution
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