caseism

Primacy: Global Design from India Case Solution & Answer

An Indian company intends to create a Global Design Centre for Competition (GDCC) in India. The company has offered scented candles and gifts and holiday products, mainly for the U.S. market. Through its two U.S. subsidiaries, manufactures and sells its products to independent supermarkets and large U.S. retailers. Internal design capabilities also exist in the form of six teams across India and the United States. Thanks GDCC, the company aims to use Indian designers in collaboration with American designers to create products for the U.S. market.’s Case attracts students explore possible to implement strategies GDCC.
by
Ajith Kumar J.,
A. Sivakumar
Source: Ivey Publishing
18 pages.
Date Posted: March 18, 2013. Prod #: W13069-PDF-ENG
Primacy: Case Design India Global solution

Share This

LOOK FOR A FREE CASE STUDY SOLUTION

JUST REGISTER NOW AND GET 50% OFF ON EACH CASE STUDY