An Indian company intends to create a Global Design Centre for Competition (GDCC) in India. The company has offered scented candles and gifts and holiday products, mainly for the U.S. market. Through its two U.S. subsidiaries, manufactures and sells its products to independent supermarkets and large U.S. retailers. Internal design capabilities also exist in the form of six teams across India and the United States. Thanks GDCC, the company aims to use Indian designers in collaboration with American designers to create products for the U.S. market.’s Case attracts students explore possible to implement strategies GDCC.
by
Ajith Kumar J.,
A. Sivakumar
Source: Ivey Publishing
18 pages.
Date Posted: March 18, 2013. Prod #: W13069-PDF-ENG
Primacy: Case Design India Global solution
Related Case Solutions:
Primacy: Global Design from India
Maxim in India A
Mother Earth: Great Design Great Values
Design: More Than a Cool Chair
Decisions by Design: Stop Deciding, Start Designing
Haier in India: Building Presence in a Mass Market Beyond China
d.light Design: Marketing Channel Strategies in India
MAS Holdings: Providing Design To Delivery Solutions To The Global Apparel Industry
SHELL TECHNOLOGY INDIA: BUILDING GLOBAL HUB
Shell Technology India: Building A Global Hub