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Pregnancy Pack: Branding with AdWords Case Solution & Answer

This Case is about MARKETING

PUBLICATION DATE: January 05, 2015 PRODUCT #: UV6997-HCB-ENG

After identifying a demand in the marketplace for a more straightforward solution to handle prenatal nourishment, three Darden classmates develop a notion for a subscription e-commerce company that supplies a monthly box of nutritionist-approved prenatal bites, recipes, personal care products, and advice for expectant moms. To discover the most effective name for their merchandise, Google AdWords campaigns run and select the one that out performed.

Pregnancy Pack Branding with AdWords Case Solution

But was this the correct choice, or should they rerun the test together with the two best-performing names? And was this the main business decision they needed to make now or were there more urgent issues to address?

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