Portland Trail Blazers Case Solution

Designed to teach the pooled analysis, this case encourages students to make tactical decisions based on market research. Must be associated with the technical note “A Practical Guide to Conjoint Analysis” (UVA-M-0675). NBA franchise is struggling to increase attendance. They hired a marketing research firm to conduct a joint analysis, focusing on various aspects of their season tickets offer the hope that you can improve the profitability of its appeal.
by
Ronald T Wilcox
Source: Darden School of Business
11 pages.
Release Date: April 3, 2009. Prod #: UV2971-PDF-ENG
Portland Trail Blazers Case Solution

Portland Trail Blazers Case Solution
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