Pneumatiques Michelin III Case Solution

This case is about Strategy

published: 01 Jan 1982


Case IA explains the occasions preceeding Michelin’s choice in 1969 to purchase radial truck tire capability in Eastern Canada, assisted by Canadian federal government. IB concentrates on the United States tire market and its response to this choice. II explains the European tire market by concentrating on the tactical alternatives offered to Michelin in 1972, and III sees Michelin going into the following years in an especially susceptible position because of restored Japanese and american competitors.

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