Pneumatiques Michelin IA  Case Solution

This case is about   Strategy

published: 01 Jan 1973


Case IA explains the occasions preceeding Michelin’s choice in 1969 to purchase radial truck tire capability in Eastern Canada, assisted with Canadian federal government. IB concentrates on the United States tire market and its response to this choice. II explains the European tire market by concentrating on the tactical alternatives readily available to Michelin in 1972, and III sees Michelin going into the following years in an especially susceptible standpoint because of restored Japanese and american competitors.

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