This Case is aboutÂ SALES
PUBLICATION DATE: June 22, 2012 PRODUCT #: W12087-PDF-ENGPleasant Popcorn Processing Co.The Popcorn Predicament Case Solution
The six role play nutritional supplements as well as this B2B role play instance describe the customer’s purchasing process that resulted in a lost order as well as an account supervisor’s seven month sales process. It’s a great instance to investigate organizational buying behavior, the subject of the selling procedure as well as the management of sales resources (time) as an advantage. It could be contained in an introductory marketing class in undergraduate degree or the MBA. It’s equally successful for executive development. In addition, it fits in in the introduction module in a sales management class, or a B2B advertising class to investigate organizational buying behavior.