PlayStation 3 vs. XBox 360: Video Game Consoles in the US in 2006 (French) French Case Solution & Answer

published: 27 Jan 2017

Abstract:

In the continuous fight amongst computer game consoles, the case explains how the market developed from the initial period of Atari supremacy as much as the latter-day competition in between Sony (PS3), Microsoft (XBox360) and Nintendo (Wii). It goes over how Sony prospered with the PS1, regardless of being really a late entrant, how Microsoft lost with XBox, regardless of mimicing Sony, and how the fight altered once again with Microsoft’s early start of the XBox360. The case likewise provides info on the computer game provide chain

 

Pedagogical Goals:

The case permits a review of the methods for getting in markets with leading incumbents gaining from high economies of network, scale and scope externalities. Particularly, the setting demonstrates how under specific conditions latecomers do not deal with a frustrating downside and how they can establish a winning method.