PINTURA CORPORATION: THE LENA LAUNCH DECISION Case Solution
This case is about Business
A maker of paints and item coverings is thinking about presenting a brand-new high-performance, environmentally-friendly wood covering called Lena. To wage the next stage of advancement, Pintura’s VP of brand-new item advancement need to provide a convincing study of the item’s feasibility-along with a suggested advertising program. The VP needs to think about the connection of the proposed item to the remainder of the Industrial Finishes Group’s line of product, in addition to how it would add to business and divisional goals. The Pintura case can possibly be utilized in a range of classes, consisting of an initial advertising course, a capstone course, or a business-to-business (B2B) marketing course. The main focus gets on product-policy choices. The absolute most likely usage for the case remains in a module on product-line preparation. It likewise might be utilized as a case on marketing preparation.