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Pink Tax: Gender and Other Price Discrimination Factors Case Solution & Answer

Pink Tax: Gender and Other Price Discrimination Factors Case Solution

This Case is about PRICING

PUBLICATION DATE: July 25, 2016

As Kelly carries out research study to establish a prices method, she finds instances of rate discrimination for items offered to ladies. Ladies’s items were priced greater than males’s 42% of the opportunity. Kelly thinks about having different product packaging for ladies and males and cost the company’s item greater for females. Trainees are consulted to check out systems for rate discrimination and also gender-based prices.

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