Since its inception in 1988, Ping An Insurance has grown to become the second largest insurer Life Insurance in China and the third property and casualty insurer. The ambition of the company is building on its success in the local market to become a regional and global provider of integrated financial services leader in the next 10 years. The case concerns the implementation of the strategy and illustrates how Ping An has developed and continue to develop their activities and reporting capabilities to meet the needs of current and future customers. It examines the corporate culture and what it can and should do to fuel its rapid growth through strong customer and product innovations based on market direction.
Donald A. Marchand,
Release Date: June 9, 2006. Prod #: IMD316-PDF-ENG
Ping An of China: The Making of a giant insurance and settlement of the case Chinese Premier Financial Services Group integrates