Personal Shoppers at Sears: The Elf Initiative Case Solution

Senior vice president of stores selling the company Sears Canada (Sears), considering a new initiative of retail is expected to be released next month in all lines of Sears department stores across Canada. For the holiday season, Sears will offer the services of an elf, the equivalent of a personal shopper, to its customers. Although personal customers were common in high-end department stores, mostly in the United States, this concept was not found in Sears stores. Taylor wonders how customers react to this new concept in Canadian retailing.
by
Kyle Murray,
Ramasastry Chandrasekhar
Source: Ivey Publishing
13 pages.
Date Posted: January 10, 2008. Prod #: 907A19-PDF-ENG
Personal Shoppers at Sears: The Elf Initiative settlement of cases

Personal Shoppers at Sears: The Elf Initiative Case Solution
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