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PepsiCos Turning Point: Establishing a Role in a Sustainable Society Case Solution & Answer

In early 2011, PepsiCo, one of the largest food and beverage companies in the world, is now huge criticism for its role in social and environmental issues associated with the food system. Major health problems such as obesity, heart disease and diabetes, not to mention the environmental problems such as excessive packaging and waste, encouraged PepsicCo CEO (CEO) to rethink business strategy. The Director General believes PepsiCo has a “responsibility to find solutions to major global challenges such as obesity.” This would require a profound reflection on PepsiCo’s position in the market in light of the many products offered to contradict the same objective moment. If incommensurability relates to the overall interests of the food and beverage industry and society. Written for courses in business strategy, business and society, and marketing, the case describes the motivations of companies like PepsiCo to overcome the limitations underlying the growth of the food industry, the result of which precipitated the assault on social and environmental issues are seen in today’s society. When pushes students to expand strategic alternatives for PepsiCo, which vary depending on the extent to which the search for solutions to social and environmental problems become critical to their basic strategy.
by
Michael Valente
Source: Ivey Publishing
17 pages.
Date Posted: April 20, 2011. Prod #: W11097-PDF-ENG
PepsiCo Turning Point: Creating a function in a settlement case sustainable company

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