PEPSI: The Indian Challenge Case Solution & Answer

PEPSI: The Indian Challenge Case Solution

This Case is about JOINT VENTURES, MARKETING

PUBLICATION DATE: May 15, 1993

On November 9, 1987, the officials of India’s Task Approval Board authorized Pepsi Co’s 2nd proposition to go into the nation. The bundle that had actually been authorized varied considerably, nevertheless, starting with the one which Pepsi and its regional partners had actually proposed greater than a year previously. Pepsi estimated that the suggested modifications in task scope would certainly enhance the joint endeavor’s preliminary financial investment requirements from concerning Rs. 200 million to Rs. 800 million, when start-up expenses were taken into consideration.

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