Pepsi Canada has developed and implemented the upgrade project, a campaign to finance positive ideas developed by individuals, businesses and nonprofit organizations. Each cycle – about two months – interested parties may submit their ideas. Pepsi Canada relies on its www.refreshingeverything.ca visitors to vote on the best ideas website. Each cycle, approximately $ 1 million is available for distribution. Although ‘Pepsi Canada has been a great support for the initial cycle, an analyst wonders how this corporate social responsibility initiative affect the bottom line.
by
Matthew Thomson,
Ken Mark
Source: Ivey Publishing
12 pages.
Release: September 22, 2011. Prod #: W11191-PDF-ENG
Pepsi Canada: The Pepsi Refresh Project case solution
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