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Penfolds Case Solution & Answer

Penfolds The box is designed to help students to think about the brand positioning and the issues of brand portfolio. Penfolds, one of the best known in the world of wine brands, is inefficient and a new management team has to quickly reverse trade patterns. To do this, the new management team must answer key questions as: What is the positioning of Penfolds? In extended the brand too far? Penfolds can play successfully in all segments of the wine industry in price? What is the best way to develop the brand in the future?
by
Tim Calkins
Source: Kellogg School of Management
7 pages.
May 19 2011: release date. Prod #: KEL524-PDF-ENG
Penfolds Case Solution

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