Julie Smith, brand manager for the manufacturer of Pedigree dog food, you must determine the best way to stimulate growth in the collapse of the sector. The (A) case focuses on the debate on the type of strategy to adopt, construction activity in front of the shops of the brand, while the case (B) focuses on the concept of marketing strategy because as growth.
Source: Kellogg School of Management, Northwestern University
Publication Date: April 1, 2010. Prod #: KEL497-PDF-ENG
Ancestry growth strategy (A) Case Solution