Pedigree Growth Strategy (A) Case Solution & Answer

This Case is about SALES & MARKETING

PUBLICATION DATE: April 01, 2010 PRODUCT #: KEL497-PDF-ENG

Julie Smith, brand name supervisor for pet food maker Pedigree, needs to figure out how finest to jump-start growth in the slumping company. The (A) case fixates the dispute over which kind of strategy to pursue, brand name structure versus in-store activity, while the (B) case concentrates on the principle of cause marketing as a growth strategy.

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