Pearle Vision: Clearly Different? Case Solution & Answer

This Case is about MARKETING

PUBLICATION DATE: October 31, 2013 PRODUCT #: 514015-HCB-ENG

Ohio-based optical retailer part of the integrated Italian eyewear group Luxottica, Pearle Vision, put up for sale eyeglasses and offered in-store eye exams.

Once the utmost U.S. visual retailer, Pearle Vision, with 266 corporate shops and 356 franchised shops in 2012, was combating to compete with and differentiate itself from business leader LensCrafters, also haunted by Luxottica. Growing competition from low-cost competitions, like Walmart’s visual shops, was adding further competitive pressure.

The instance takes place in early 2013, with the new CEO announcing his plans for invigorating the chain of Pearle Vision. Will his strategy work?

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