Patrimonio Hoy: Financial Perspective Case Solution

Patrimonio Hoy, a program for the housing needs of low-income families launched by CEMEX, more Mexican company and a leading global cement company, has grown from a market research project for a highly visible initiative in 22 cities and gained public recognition. The president of Cemex America must decide if it is the social responsibility of the company or a new industry. In the process, allowing analysis of the Patrimonio Hoy program versus traditional alternative perspectives of both the end user and society.
Arthur I Segel,
Michael Chu,
Gustavo A. Herrero
Source: Harvard Business School
10 pages.
Release: September 21, 2006. Prod #: 207059-PDF-ENG
Patrimonio Hoy: A Case solution financial perspective

Patrimonio Hoy: Financial Perspective Case Solution
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