PATH and the Safe Water Project Empowering the Poor Through User-Centered Design Case Solution
This case is about Business
This case offers a summary of the not-for-profit company PATH and its Safe Water Project– a five-year effort released in late 2006 with $17 million in financing from the international advancement system of the Bill and Melinda Gates Foundation. The function of the grant was to assess to exactly what degree market-based techniques might assist speed up the prevalent raising and continual use of family water solution and safe storage items by low-income human populations. Through a portfolio of field-based pilots, PATH planned to explore various sales and circulation techniques to enhance customer access to safe water options, for instance water filters and chlorine-based water filtration tablets. It likewise prepared to check various rates and customer funding designs to deal with the price of these items. Nevertheless, comprehensive marketing research exposed another issue– couple of items in the area were both reliable and developed particularly to fulfill the distinct requirements and choices of these customers.
Appropriately, PATH made an application for and was granted $7 million in extra grant financing from the Gates Foundation to fashion a water filter item that would satisfy high requirements of effectiveness, be preferable– or aspirational– to low earnings customers, and work efficiently within the rural situations where most of the poor lived. The PATH group would achieve this with a procedure that the company called user-centered design.
Expose viewers to the idea of user-centered design. Check out how a user-focused item advancement method can cause preferred.