PATH and the Safe Water Project: Empowering the Poor through User-Centered Design Case Solution

This case provides an overview of the nonprofit organization PATH and clean water project launched five initiatives in late 2006 for $ 17 million in financing global development unit of the Bill and Melinda Gates Foundation. The purpose of the grant was to assess the extent to which market-based approaches can help accelerate the widespread adoption and sustainable use of water treatment and storage products for the safe house low-income populations. With a portfolio of pilot projects on the ground, PATH aims to experiment with different sales and distribution strategies to improve consumer access to clean water solutions, such as water filters and water purification tablets containing chlorine . He also planned to test different pricing models and consumer finance to meet the affordability of these products. However, an extensive market research revealed a few problems encountered in space are both effective and designed specifically to meet the needs and preferences of consumers. Consequently, PATH has requested and received $ 7 million in additional funding from the Gates Foundation to develop a water filtration product that meets the highest standards of efficiency, desirable or aspirations of low-income consumers, and work so effective in rural conditions, where most of the poor lived. The ROAD team would accomplish this through a process that the organization called user-centered design.
by
Stefanos Zenios,
Lyn Denend,
Tim Elliott
Source: Stanford Graduate School of Business
13 pages.
Publication Date: April 1, 2013. Prod #: OIT107-PDF-ENG
PATH and the draft Water: empowering the poor by the solution design user-centered

PATH and the Safe Water Project: Empowering the Poor through User-Centered Design Case Solution
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