This Case is about PRODUCT DEVELOPMENT, SOCIAL ENTERPRISE
PUBLICATION DATE: April 01, 2013 PRODUCT #: OIT107-HCB-ENG
This case scenario delivers a summary of the nonprofit entity PATH along with its Safe Water Project-a five-year struggle initiated in the late 2006 with around $17 million in financing from the world-wide progress unit of the Bill and Melinda Gates Foundation.PATH and the Safe Water Project Empowering the Poor through User Centered Design Case Solution
The goal of the grant was to assess to what extent market-based strategies may facilitate hasten the prevalent adoption and sustained convention of home water treatment and safe storage products by low income people.
In addition, it proposed to scrutinize consumer lending description and distinct pricing to deal with the affordability of the products. However, another issue was revealed by comprehensive market research -few goods in the space considered specially to persuade the unique demands and tastes of these consumers and were both commanding. So, PATH used for and was given $7 million in additional grant funds from the Gates Foundation to generate a water filter product which will convince high standards of effectiveness, be desired-or aspirational-to low income consumers, and function efficiently within the rural states where nearly all the poor lived. The PATH team would achieve this through a procedure that the organization called user-focused design.