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Parsons Brinckerhoff: The Second Avenue Subway (A) Case Solution & Answer

Do you have a base of the company, a major proposal in its good reputation, customer history, and a different perspective of the client itself? Highlighting both its engineering capacity and 80 years experience, Parsons Brinckerhoff spent a year and $ 1 million to prepare a project to build a subway line 17000000000. Four equally qualified firms Competition is steep, but PB is sure of its history and connections High MTA are a shoe-in. Despite the concerns of the MTA in the functionality of the finish line, the PP believes the tunnel itself is the key to winning the auction. In case A, the company expects the good news. Cases B and C show the results and the direction of the company, then decide to take. (A teaching note is available for registered teachers.)
by
Ronald T Wilcox,
Michael Carlos Santos
Source: Darden School of Business
9 pages.
May 31 2011: release date. Prod #: UV5750-PDF-ENG
Parsons Brinckerhoff: The Second Avenue subway (A) Case Solution

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