Paid Search Advertising Case Solution & Answer

In this work a primer of paid search advertising, which is an important element of digital marketing is presented. Mechanics paid search is explained from the platform search engine Google. The note covers the parameters to evaluate the performance of paid search, the strategic objective of paid search, the relationship between the lifetime value of customers and search ads, how to overcome the problems of limited data using Cloud keywords and the nature of the best Google AdWords campaigns.
by
Rajkumar Venkatesan,
Shea Gibbs
15 pages.
Date Posted: November 25, 2013. Prod #: UV6769-PDF-ENG
Paid Advertising Solution Case Search

Related Case Solutions:

“Our Beer Print”: Brewing Corporate Responsibility at Molson Coors Foxy Originals – Expansion into the U.S. Market Geo Tech The Apple iPhone (Abridged) Zhu Dandan (A): Promotions ABENOMICS OF JAPAN: WHAT WAS IT COULD THIS CONQUER JAPANS DECADE-LONG DEFLATION Solvay Group: International Mobility and Managing Expatriates People Management (Abridged) Subs Functions and Event Procedures in Excel VBA VOLVO WALKS THE TALK: FOR MEN ONLY – SHOULD EUCORP WALK ALONG