This Case is aboutÂ COMMUNICATION, GROWTH STRATEGY
PUBLICATION DATE: October 01, 2014 PRODUCT #: W14488-HCB-ENGPahalwan's Need for a New Marketing Strategy Case Solution
A chain of four factory outlets,Pahalwan’s offered fast food, snack food and sweets in Jammu, India. It was delivering products to different areas of India, like Delhi and had a leading presence in the state of Jammu and Kashmir. Yet, local, international and national food retailers had entered the marketplace, raising the rivalry. Shifting consumer tastes had also started altering and affecting the business. Pahalwan’s concentrated small energy on branding actions and did not believe in marketing the company’s products.
So, there was a demand to plan for a cost effective and advanced communication strategy to boost the company’s sales. Pahalwan’s additionally needed to think about new markets and new products to remain in business.