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Orlando International Airport: Landing International Airline Business Case Solution & Answer

Every year, I served over 35 million passengers Orlando International Airport. Many were attracted to Orlando, Florida, tourism, vacation and pleasure, the area was home to some of the most popular U.S. theme parks. Others traveled to Orlando on business, the region had attracted international companies and domestic companies have a growing presence in other countries. The airport has to continue to attract new airlines and expanding its services into new regions and countries. Local businessmen have gathered information on the growth of travel between Orlando and other areas underserved markets, and saving time and costs. The challenge was how to use the data to decide which countries and industries to focus to attract new business.
by
Ilan Alon,
Meredith Lohwasser,
Jennifer Dugosh
Source: Ivey Publishing
12 pages.
Release: July 31, 2013. Prod #: W13320-PDF-ENG
Orlando International Airport: Air Landing International Business Case Solution

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