IMD-6-0300 © 2007
Carlos; Cordon; Ward; Niou

In a vital period of its growth Orion China was in October 2006. Its managing director; Thomas Tam; had strategies by assembling a muscular home market in China to hold up expansion in the rest of the world to develop Orion. A choice was finished to decouple Orion’s making operations from its branded corporation. New market mechanisms were implement to offer more alternatives for providing products to the branded company; although both parts would work together. The question in Thomas’s mind was: How would this affect Orion’s operations all over the world and especially in China? Would this be the correct course to make Orion the worldwide leader in the electronics industry?

Subjects: Manufacturing; Supply chain management; China; Production and operations management
Settings: Electronics; China; 2006

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