Organizational Dimensions of Creativity: Motion Picture Production Case Solution

The internal or contractual production of highly creative products requires managers to assess both the uncertain output unobservable effort, leading to a lack of cost control. Similarly, to offer creative products on the market, managers face the risk of unavoidable winner’s curse. Since this risk is largely independent of the creative nature of the product, the higher the creative content, the risks associated with internal or contractual production. Therefore, the contractual / domestic production of creative goods tend to be less frequent with the creative content associated with their production. The evolution of the American film industry in the mid-20th century provides examples and implications for the management of very creative activities and businesses.
by
Richard Gil,
Pablo T. Spiller
Source: California Management Review
19 pages.
Release Date: November 1, 2007. Prod #: CMR388-PDF-ENG
Organisational aspects of creativity: Resolving cases Film

Organizational Dimensions of Creativity: Motion Picture Production Case Solution
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