In 2005, an executive vice president of Wal-Mart must decide whether to extend the choice of organic food retailer. The decision is made in the context of wider distribution to move the giant high end slightly and focus on environmental sustainability efforts.
Jan W. Rivkin,
Source: Harvard Business School
Date Posted: January 23, 2007. Prod #: 707498-PDF-ENG
Case solution organic growth of Wal-Mart