Optimark: Launching a Virtual Securities Market Case Solution
This Case is about FINANCIAL MANAGEMENT, FINANCIAL MARKETS, IT, PRODUCT DEVELOPMENT
PUBLICATION DATE: July 10, 1998
Bill Lupien’s OptiMark Technologies, Inc., intends to establish a supercomputer system in September, 1998 that he considers will release formerly withheld liquidity to the securities market. “We in our business have conveyed at a kindergarten level in what we call two dimensional space–cost and size. Those are the two variables–how many do you need to purchase and what cost?” Described Lupien. “We call OptiMark three dimensional because it can signify levels of investor discretion (openness to trade) as well as cost and size. With the addition of a third dimension to the marketplace, we create an almost endless language.” Includes color displays.
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