This Case is aboutÂ COMPETITIVE STRATEGY, CUSTOMERS, OPERATIONS MANAGEMENT
PUBLICATION DATE: June 24, 2013 PRODUCT #: 913568-PDF-ENG
The promotion and operations supervisors for Olympic Rent A Car meet to determine the best way to react to changes in the loyalty rewards program in the market-leading competition. Olympic anticipates the plan to capture more of the precious business traveler section, which leases cars more often and usually pays premiums that are higher in relation to the leisure traveler section.At the assembly, the team reviews the fiscal performance of the company’s reward program as well as the company, named Olympic Medalist.Olympic Rent-A-Car U.S Customer Loyalty Battles Case Solution
They reflect whether they are able to contest the competition’s loyalty program terms as they have done before as well as contemplate the method by which the whole car will change rental business. They have to react with a strategy that is truly distinctive.