This Case is about GROWTH STRATEGY
PUBLICATION DATE: June 30, 2015 PRODUCT #: W15265-HCB-ENG
Ola Cabs, a leader in the taxicab aggregation business in India, was facing several problems which were presenting serious challenges to the firm. The authorities had briefly restricted taxi services provided by aggregators due to an event involving an assault on a female passenger. Later, new regulations were set in place to safeguard passenger security, which stipulated that cab aggregators must get a license below the radio taxi group. This was a major setback to Ola Cabs as it was a technology platform supplier that connected customers with taxi owners. The scenario demanded quick resolution as Ola Cabs was going through a major period of unprecedented growth and had set challenging goals in terms of sales.