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Odebrecht: Dreaming The Clients Dreams Case Solution & Answer

Vision 2020 aims to achieve a turnover of over 200 billion dollars by providing integrated and innovative solutions to global challenges such as availability of water, energy and infrastructure solutions. To “dream the dreams of the customer”, the plan requires more than 200 000 employees around the world, united by a common bond business. These projections have sounded bizarre to any other business, Odebrecht, are simple linear extrapolations of the performance of the company over the past 10 years, during which the company grew revenue at an annualized rate of 21% … Odebrecht also aspired to become a model of sustainable development and socio-environmental responsibility. To do this, you could already have massive investment in “green” plastics and ethanol production facilities. He also joined a hydroelectric project, pioneer in CSR practices and novel turbine and barrier technology to reduce the impact of these facilities on Amazon sensitive ecosystems. These investments established for business in the second decade of the century. Marcelo, the question was how to translate the vision into “a dream with a deadline.” You could rely on old recipes of growth? Customers were standing those who buy in the future? Hopefully strengths and culture that created opportunities in the past to support the future? Odebrecht was ready to process another massive entry of growth? As Marcelo only assume the executive management of the family business $ 23 billion at age 42, he was aware of its responsibility and challenges. He knew that he intended to build on the success of their ancestors, and set a high bar for him strip, but he also knew he could trust contractors who inherited members. Course objectives: growth management, governance of the family business, succession, CSR, sustainable development, renewable energy, management of the value chain.
by
Benoit Leleux,
Anne Catrin Glemser
Source: IMD
39 pages.
Release: September 12, 2011. Prod #: IMD586-PDF-ENG
Customer case dreaming dreams Solution: Odebrecht

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