In 2009 several companies competing in the UK with a share of the grocery market in line with the rapid growth, using two different commercial approaches. Ocado, a shopkeeper purely online work on a dedicated distribution center. The company was founded by three former investment bankers in early 2000. In 2009 Ocado has grown from its original three founders of more than 3,000 employees and was about to become profitable. He faces competition from Tesco.com, the largest online grocery store in the world. Tesco, the largest supermarket chain in the UK, started an add-on for your regular Internet activities and existing supermarkets that are used to run their online operations. Learning Objectives: This case business models Ocado and Tesco.com for a consumer proposal, operational efficiency, profitability and the point of view of sustainability are compared. Participants are invited to reflect on the challenges facing online grocery to meet the expectations of buyers, how operational decisions affecting the consumer proposal and opportunities for both companies must develop their activities.
Date Posted: March 11, 2010. Prod #: IMD553-PDF-ENG
Ocado VERSUS case TESCO.COM Solution