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Oasis Hong Kong Airlines: The First Long-Haul Low-Cost Carrier in Asia Case Solution & Answer

Founded by Priscilla and Raymond Lee and headed by CEO Stephen Miller, Oasis Hong Kong Airlines was perhaps the world’s first long-distance, low-cost airline. The airline has received approval to fly to London, Cologne, Berlin, Milan, Oakland and Chicago in November 2005. The acquisition of two Boeing 747-400s in March 2006 it was announced should begin its inaugural service to London Gatwick in October 2006. Aspiring to bring the best features of both traditional airlines and low-budget and the airline has launched a business model featuring a world-class product in the long term at an affordable price, but it was too early to say whether the airline would be successful.
by
Andrew Lee,
Gary Chan,
Venkat Subramanian
Source: University of Hong Kong
23 pages.
Release: Aug 19, 2008. Prod #: HKU786-PDF-ENG
Oasis Hong Kong Airlines: The first low cost long distance in the resolution of cases in Asia

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