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Nuway Software Case Solution & Answer

The founder and president of Nuway Software (Nuway) should determine the pricing strategy for its mobile software products internally developed new Nulogic. Nuway Software develops custom mobile applications that provide competitive advantages of each of their clients, no two software modules developed are similar. Nuway are ready to market Nulogic as a standalone product and has identified three unique customer segments: the developers of the company in the business, competitors and independent software developers. The company has always followed a pattern of increased cost and maintained positive margins. The software industry as a whole moves towards pricing based on value, where the cost is based on the value perceived by the customer. The president is not a favorable price based on the value and considers predatory pricing, but is aware that pricing has cost more limitations on the cost of precision. Given the software industry, and capacity Nuway their own preferences, the President shall determine how the price of the new software.
by
Derrick Neufeld,
Ramasastry Chandrasekhar
Source: Ivey Publishing
15 pages.
Date Posted: April 15, 2009. Prod #: 909E05-PDF-ENG
If Nuway Software Solution

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